Trade Mark Registration and Enforcement Services Tailored for you

Practical Strategies to Build Trust in the Modern Era

Now more than ever in the age of AI and globalisation, consumers need to have confidence that they know who they are dealing with. We help you build a branding strategy that protects the hard-earned trust that you have built for your brand.

Practice Lead: Kirsten Coetzee

Your brand is a critical asset of your business. We can help craft protection strategies that align with your business goals and which safeguard your reputation, enhance the goodwill associated with your brand, protect margins and uncover new licensing opportunities.

We offer a wide range of trade mark and branding services, to wit:

Clearance

Before investing in a new brand or expanding into a new territory, it is important to check that your activities will not infringe on any registered rights held by other parties.  We can carry out clearance searches worldwide, to ensure that you have freedom to operate before investing budget in new branding activities.

Registration

We can guide you on trade mark registration strategies that fit your business.  First, we get to know your business and your objectives. Then we can advise on a registration strategy that is the right fit for you, including advising on:

  • Which marks to choose for registration
  • Which classes to select, and the specific goods and services to be covered
  • The appropriate geographic scope of protection, given your specific commercial plans
  • The best filing route to use to protect your marks in the required territories
  • The optimal timing for execution of your protection strategy

Monitoring

The story does not stop after you register your trade mark. We can help with a range of monitoring services that can uncover conflicting applications filed by third parties, or that will detect unauthorised use of your brand through online marketplaces or social media. Finding and uncovering problems early on gives an opportunity to resolve conflicts swiftly and cost-effectively.

Enforcement

We can help with safeguarding your rights through cost-effective enforcement campaigns.  We can take care of procedures before the UKIPO and settlement of disputes via cease and desist letters, trade mark oppositions and revocations, and negotiation of co-existence agreements.

If court proceedings are looking likely, or if a dispute relates to other areas, then we work closely with other lawyers to make sure that you are always represented by the most appropriate experts.

Portfolio Reviews

We help you review and maintain your portfolio. You can have client access to our case management system for easy access to case status and upcoming deadlines, and we work proactively with you to regularly review and assess your portfolio of registrations to make sure it is fit for purpose.

Global Connections

We act directly before the UKIPO to obtain UK trade mark registrations, and at WIPO to secure International Trade Mark (“Madrid”) Registrations.  We also have a wide network of trusted global counsel that we work with and have experience of different trade mark protection strategies that take into account the nuances of the different laws and procedures that apply around the world.

UK and EU Packages

We work closely with our colleagues in the EU to offer streamlined UK and EU trade mark filing packages. Please contact us for more details.

Working with Global Counsel

If you need a helping hand overcoming UKIPO objections for your Madrid application, or dealing with procedures in the UK, we can assist.

We understand the importance of accommodating your specific requirements. Our friendly and flexible attitude makes us very easy to work with. We are also an independent, owner-managed, firm so we are invested in long term relationships and helping both your clients and your own firm grow.

The result is that we can really get behind you with creative solutions that deliver value for your clients and for you.

“Scintilla have been extremely useful for us, helping to understand the value of our IP in its wider view. They have undertaken an IP Audit investigating our possibilities for patents and to give us confidence that we do not violate existing patents. It also comes with valuable recommendations about working practices with external organisations, the value of Design rights and Trade Marks as part of our IP portfolio.”

Scintilla Startup Client